topic Re: 25% price increase (US) - Reasons? in Subscriptions and Services

25% price increase (US) - Reasons?

pcorning — Thu, 17 Jul 2025 16:44:21 GMT

I received an email that Google is increasing the price of my Nest Aware by 25%.

I called Nest Aware support to ask for the reason and what functionality is being added to justify the price increase. Instead of Nest Aware support I was connected to Doorbell support. They claimed to have just heard about the price increase themselves and knew nothing about it. They then got very rude and hung up on me when I asked to speak with Nest Aware support.

Has anyone else gotten any answers from Google?

UPDATE:

I finally got someone from Google Nest Aware support on the phone. The price increase was indeed a surprise even to the Nest Aware staff. They don't know the reason and haven't been told anything. They have been getting endless questions/complaints about this and don't have anything to say. They claim the Google engineers are going to be sending out another notice soon with more information to justify themselves, I'm having a hard time believing that will happen.

I'm unfortunately "all in" with Google Nest products; I've purchased so many! ☹️ It would cost me a LOT of money to switch. However! I currently only have the basic Nest Aware right now, I looked into what I would lose going to the free tier and that is acceptable until I can save up to drop Google completely.

Increasing rate from $80 to $100

Fred48150 — Fri, 18 Jul 2025 00:42:21 GMT

Just received email from google, they are now increasing rate from $80 to $100 in August.😡

Nest Aware Price Increase

xtremeleafan — Wed, 16 Jul 2025 19:05:00 GMT

The announcement of the 30+% price increase is a shocker. Will there be a discount for an annual subscription? A discount is common with other online subscriptions and I haven't been able to find if such a plan will be an option as well.

Bye bye Nest Aware subscription

ernestoacostame — Wed, 16 Jul 2025 19:07:07 GMT

Google's greed knows no bounds. Not only are they using my data, but they keep raising subscription prices because they can. I just got an email saying that Nest Aware is going up from $80 to $100 a year. Well, it's time to look for another platform, another camera, and another doorbell. Nest's service and app are bad enough without having to pay more money on top of it.

Greed to the fullest

Yarni — Wed, 16 Jul 2025 19:13:44 GMT

This is just insane from 60€/year to 100€/year…. another subscriber gone and all google services/devices with it.. greedy

30% incease for a broken service is offensive

rrickey — Wed, 16 Jul 2025 19:24:04 GMT

Nest Aware takes two apps (Nest and Home) to run across all my devices. There hasn't been an actual update to the service in years. And now it's going to cost 30% more. For what? Do better Google.

Seven Year Customer. I Quit.

hudsonab — Wed, 16 Jul 2025 19:25:36 GMT

I have bought thousands of dollars of Nest + Google devices for home automation, multi-room audio, security, and surveillance. After years spending time troubleshooting pointless, repetitive issues with their hardware, I have still supported the ecosystem and have had hopes for the future. Google has let me down time and time again for their abandonment of almost great ideas and hardware that just decides it doesn't want to work normally after a firmware update.

I'm done. This last 33% F-You price increase just because you can is enough. I'm offloading everything and I'm looking forward to a new project with better reviewed, less expensive hardware that I don't have to scream at. I'm so tired of being disappointed by Google.

Re: Greed to the fullest

PristDean — Wed, 16 Jul 2025 19:27:38 GMT

Yep, agreed. They increased mine by 33% for nothing in return. So Google gets nothing from me either

Re: Seven Year Customer. I Quit.

PristDean — Wed, 16 Jul 2025 19:28:44 GMT

Yep, agreed, i'm in a similar boat. They increased mine by 33% for nothing in return. So Google now gets nothing from me either

Horrible Nest Aware Price Increase

MrNumnuts — Wed, 16 Jul 2025 19:30:29 GMT

Wow, Google with their huge profits slapping a massive increase from €60 to €100. Pure greed for a service that has been very buggy since I bought into it. The app on iOS is terrible and has an awful delay with the doorbell notifications. So now instead of getting €60 from me a year you will be getting €0! Smart business as usual Google. I promise you this will be the last time I buy any Nest/Google hardware or service, I'll be going elsewhere.

Re: Horrible Nest Aware Price Increase

PristDean — Wed, 16 Jul 2025 19:31:48 GMT

Yep, agreed. They increased mine by 33% for nothing in return. So Google gets nothing from me either

Error 403 nest aware abonnement

Derickfreddy — Wed, 16 Jul 2025 19:48:48 GMT

Error 403 wanneer ik abonnement nest aware wil wijzigen. Ik zou deze graag opzeggen maar krijg steeds die error melding

With Nest Aware price increases, Google Nest should match Ring's subscription plan coverage

MplsCustomer — Wed, 16 Jul 2025 19:56:27 GMT

With the "Nest Aware" price increases just announced, a "Nest Aware" subscription will be $100/year and a "Nest Aware Plus" subscription will be $200/year. That's the same as Ring's Standard ($99.99/year) and Premium ($199.99/year) subscription plans.

However, Ring's plans include:

Extended warranty coverage for your cameras and doorbells
Event video history for up to 180 days
24/7 history in the Premium plan for up to 14 days (for up to 10 cameras).

If Google Nest is going to charge these same prices, I suggest they provide similar coverage.

Another Nest Aware price increase? Went from $120 to $150 in June 2024. Now Aug 2025 going to $200

mdr2 — Wed, 16 Jul 2025 19:59:28 GMT

Hey Google,,,, this is VERY discouraging news to hear today. I think this is going to be my jumping off point and on to another manufacturer's camera system.

You are now charging $200/year for Nest Aware plus at a time when so many other camera companies have released better cameras and home-base units that make it so that no yearly subscription is needed for virtually the same functionality.

And on top of this increase you still offer VERY outdated cameras with terrible night vision image quality. And on top of that with all your AI promises I still get a lot of false alerts of PEOPLE because of shadows of trees on the ground blowing in the wind.

And reading through the history on this user forum you still have many dissatisfied customers with the way the Google Home app works compared to the previously WELL LOVED Nest app.

And while I'm at it let's talk about the shear disaster that happens when someone needs to change the WIFI name and password. People have been complaining about this for well over 6 years and Google does nothing to improve the back end to make this easy and manageable.

Sorry Google, but I have to be done after being a major loyal user for over 10 years and suggesting to my friends they get this product. Wow... a very sad moment.

it is a shame : price increase of 67% - can Google be trusted?

LeoBr — Wed, 16 Jul 2025 20:05:54 GMT

Today I was informed about a 67% !!! price increase. This is how Google serves customers that have been loyal for many years? I advised others to purchase Google products over the years but I am now regretting it. Will start to look for alternatives, even when it takes to replace the current Google hardware with something else. What a bad experience...... Will also start investigating to phase out Google Workplace in my business with 6000 global users and move back to MSFT.

Price increase

Hinch1 — Wed, 16 Jul 2025 20:12:54 GMT

Wow slowly increasing the price for what other than greed while the service you offer hasn’t changed since the last increase. But what I have noticed is a decreases in service and value !! Sounds about right though like a typical corporation does to the working class family that can’t afford to spend hard earned money on a fancy high tech security system or security firm to protect them like the rich is able to do. I started out when it was just Nest and loved the service and affordability, now that it’s GOOGLE NEST nothing is better or improved other than the price on products and price of your service This will definitely change things for my family and I moving forward . Thanks for screwing us middle class once again yours truly PISSED THE **bleep** OFF AMERICAN

Re: it is a shame : price increase of 67% - can Google be trusted?

PristDean — Wed, 16 Jul 2025 20:13:21 GMT

Totally agree. I'm dumping all my subscription kit from Google and looking at moving to Tapo in the UK. Much more keenly priced and the kit seems better too.

Re: Greed to the fullest

Nige12345 — Wed, 16 Jul 2025 20:15:32 GMT

Yup, I'll be cancelling my subscription as well. No upscale in service, but they'll sure fill their pockets more. The service is sub par anyway........

Seems as if Google does not want our custom

PristDean — Wed, 16 Jul 2025 20:19:29 GMT

So after receiving the 33% subscription price increase today, I immediately cancelled it and i'm looking at alternatives. Quite prepared to dump the Google kit I bought as it will be useless and nobody else will want it at these prices.

Increasing prices like this can only indicate that Google does not care for its customer base and does not want our custom. So be it.

Re: Seems as if Google does not want our custom

Tim038 — Wed, 16 Jul 2025 20:40:06 GMT

In the netherlands we get a 50% price increase for nest aware plus, from 120 up to 180 euro per year, after getting 20% increase last year! This is absurd and ill be looking for alternatives like unify aswell. I'd rather pay more upfront than be strong-armed into over 50% price bumps yearly.