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    <title>topic Re: Nest Aware Price Jump in Subscriptions and Services</title>
    <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/476410#M7441</link>
    <description>&lt;P&gt;&lt;a href="https://www.googlenestcommunity.com/t5/user/viewprofilepage/user-id/109396"&gt;@DJHussey&lt;/a&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Lucrative? Customers don't get paid for posting in this forum.&lt;/P&gt;</description>
    <pubDate>Sat, 02 Sep 2023 22:24:49 GMT</pubDate>
    <dc:creator>MplsCustomer</dc:creator>
    <dc:date>2023-09-02T22:24:49Z</dc:date>
    <item>
      <title>Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475755#M7237</link>
      <description>&lt;P&gt;Just got my email notification. 25% increase from $120 to $150/year?&amp;nbsp; I don't think so.&amp;nbsp; Looks like I'll cancel before my renewal, have no cloud storage for now until I find a more reasonable alternative.&lt;/P&gt;&lt;P&gt;If you're going to raise prices that much, give us some reason to stay with the service.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 17:48:31 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475755#M7237</guid>
      <dc:creator>DJHussey</dc:creator>
      <dc:date>2023-09-01T17:48:31Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475774#M7252</link>
      <description>&lt;P&gt;&lt;a href="https://www.googlenestcommunity.com/t5/user/viewprofilepage/user-id/109396"&gt;@DJHussey&lt;/a&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Yes, but it's also the first price increase since the &lt;STRONG&gt;Nest Aware&lt;/STRONG&gt; and &lt;STRONG&gt;Nest Aware Plus&lt;/STRONG&gt; subscription plans (covering all cameras in the same Google Nest "home/structure") were first introduced in May 2020.&lt;/P&gt;&lt;P&gt;&lt;A href="https://www.xda-developers.com/google-launches-nest-aware-subscription-service/" target="_blank"&gt;https://www.xda-developers.com/google-launches-nest-aware-subscription-service/&lt;/A&gt;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:01:30 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475774#M7252</guid>
      <dc:creator>MplsCustomer</dc:creator>
      <dc:date>2023-09-01T18:01:30Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475776#M7253</link>
      <description>&lt;P&gt;I've just cancelled my subscription. To me the price at the moment is not worth it let alone making the price higher. Enough is enough.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:02:35 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475776#M7253</guid>
      <dc:creator>Simps</dc:creator>
      <dc:date>2023-09-01T18:02:35Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475782#M7256</link>
      <description>&lt;P&gt;Not sure that's relevant since they could have increased with the COL every year since 2020 and still not be this expensive.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:03:26 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475782#M7256</guid>
      <dc:creator>sundrop74</dc:creator>
      <dc:date>2023-09-01T18:03:26Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475793#M7264</link>
      <description>&lt;P&gt;&lt;a href="https://www.googlenestcommunity.com/t5/user/viewprofilepage/user-id/412367"&gt;@sundrop74&lt;/a&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Maybe not quite as expensive, no. With cost of living increases of 1.2% in 2020, 4.7% in 2021, 8.0% in 2022, and 4.0% (projected) in 2023, the price would be $142.81 rather than $150.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:13:12 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475793#M7264</guid>
      <dc:creator>MplsCustomer</dc:creator>
      <dc:date>2023-09-01T18:13:12Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475799#M7265</link>
      <description>&lt;P&gt;Price increases are usually tied to something specific ( like fuel costs for truckers etc).&amp;nbsp; Storage prices decline year over year. Internet prices are down, and speeds up.&amp;nbsp; Industrial and office spaces are generally decreasing in prices ( depending on location).&amp;nbsp; All that couples with no additional new features reported makes this seem like a poor deal for the customer.&amp;nbsp; Don't also forget that Nest Aware was already either the highest or near highest subscription price compared to competitors.&amp;nbsp; All just my opinion.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:17:55 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475799#M7265</guid>
      <dc:creator>DJHussey</dc:creator>
      <dc:date>2023-09-01T18:17:55Z</dc:date>
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    <item>
      <title>Thought I was losing my mind</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475812#M7628</link>
      <description>&lt;P&gt;I was not aware when I purchased the device that it only offered, nonsensically, 3 hours of history.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I was just about ready to return the device as soon as I found that out. But, I took some time to consider it, and looking at my options $60/year didn't sound too bad.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;It was $20 more a year than Ring, and only 30 days of history instead of half a year, but everything is integrated into the Google Home app.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Then when I go to sign up for a 30-day trial, it's showing me the price after 30 days is $80/year. I started to wonder, how tired was I when I was looking over those plans the night before. I had relayed all the details of the various options to my wife, and now I have to go back and tell her they just made it more expensive....today?&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I don't know if I'll buy a Ring but I'm definitely returning this. I'm not paying for a device that's really just another way for Google to squeeze money out of me.&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Honestly, this experience just makes me want to get rid of all my Google devices. I was already planning on not buying another Pixel phone because they have gotten continually worse over the years. Camera: worse. Voice input: worse. Photo backup: worse. All while trying to collect more money for services&lt;/P&gt;&lt;P&gt;&amp;nbsp;&lt;/P&gt;&lt;P&gt;I just don't trust Google's devices anymore. I bought a bunch of OnHubs before Google decided to brick all the perfectly good devices. I'm just going to buy open hardware from now on.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:32:53 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475812#M7628</guid>
      <dc:creator>mattswest</dc:creator>
      <dc:date>2023-09-01T18:32:53Z</dc:date>
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    <item>
      <title>25% NestAware price increase while features still lag old Nest app. Google is evil</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475816#M7308</link>
      <description>&lt;P&gt;The transition from Nest to Google Home has been a long and arduous process filled with frustration... now this.&amp;nbsp; I've been looking for alternatives.&amp;nbsp; This just kickstarted that effort.&amp;nbsp; Goodbye evil Google.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:32:20 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475816#M7308</guid>
      <dc:creator>vikewings</dc:creator>
      <dc:date>2023-09-01T18:32:20Z</dc:date>
    </item>
    <item>
      <title>Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475820#M7607</link>
      <description>&lt;P&gt;Are there any data available to support a 33% increase in price for&amp;nbsp;Nest Aware subscription for Home? This is far above the rate of inflation.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:33:32 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475820#M7607</guid>
      <dc:creator>Scott164</dc:creator>
      <dc:date>2023-09-01T18:33:32Z</dc:date>
    </item>
    <item>
      <title>Re: Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475821#M7608</link>
      <description>&lt;P&gt;There is a pretty heated discussion going on on both the Google Home and Nest subreddits regarding these press increases at the moment.&lt;/P&gt;&lt;P&gt;How about finally getting rid of the nest app?&amp;nbsp; How about finally migrating my nest protects?&lt;/P&gt;&lt;P&gt;How about adding new features to justify the cost increase?&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 18:37:45 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475821#M7608</guid>
      <dc:creator>Ember</dc:creator>
      <dc:date>2023-09-01T18:37:45Z</dc:date>
    </item>
    <item>
      <title>Re: Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475837#M7609</link>
      <description>&lt;P&gt;+1&amp;nbsp; I dislike the lack of transparency.&amp;nbsp; I dropped Youtube TV years ago for the same reason ... prices just kept getting escalated with no apparent reason communicated to the subscribers who helped make it successful.&lt;BR /&gt;&lt;BR /&gt;Like Ember said, give us something.&amp;nbsp; If you justify the increase with data people have a lot less trouble with it.&amp;nbsp; As it is, it feels like the long-term subscriber is being under-valued...&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:51:15 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475837#M7609</guid>
      <dc:creator>DamonRipper</dc:creator>
      <dc:date>2023-09-01T19:51:15Z</dc:date>
    </item>
    <item>
      <title>Re: Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475840#M7610</link>
      <description>&lt;P&gt;Agreed. I’m going from &amp;nbsp;$80 to $130. Almost 50%. Not a single new feature. No enhancements of any sort. This will drive me to cancel aware. F that. F google. Completely ruined Nest.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:01:07 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475840#M7610</guid>
      <dc:creator>Mike2k7300</dc:creator>
      <dc:date>2023-09-01T19:01:07Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Jump</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475847#M7290</link>
      <description>&lt;P&gt;I too am impatient with the fact that we're still using 2 apps for our cameras two years after buying a battery camera, and with the fact that the Google &lt;STRONG&gt;Home app&lt;/STRONG&gt; still lacks features of the Google &lt;STRONG&gt;Nest app&lt;/STRONG&gt;.&lt;/P&gt;&lt;P&gt;However, with cost of living increases of 1.2% in 2020, 4.7% in 2021, 8.0% in 2022, and 4.0% (projected) in 2023, the annual U.S. price for &lt;STRONG&gt;Nest Aware Plus&lt;/STRONG&gt; would be $142.81, not too much below the $150 we will start paying for Nest Aware Plus in June 2024 when our next annual payment is due.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:07:53 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475847#M7290</guid>
      <dc:creator>MplsCustomer</dc:creator>
      <dc:date>2023-09-01T19:07:53Z</dc:date>
    </item>
    <item>
      <title>Re: Thought I was losing my mind</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475858#M7629</link>
      <description>&lt;P&gt;I didn't know this, but if you have multiple cameras and doorbells, the Ring Plus subscription is less expensive, at $100/year, than the new Nest Aware Plus subscription price of $150/year. And Ring provides up to 180 days of video history, AND provides extended warranty coverage.&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:20:12 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475858#M7629</guid>
      <dc:creator>MplsCustomer</dc:creator>
      <dc:date>2023-09-01T19:20:12Z</dc:date>
    </item>
    <item>
      <title>Nest Aware Price Increase</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475867#M7613</link>
      <description>&lt;P&gt;Just received the following in an e-mail, "Thank you for being a 1st gen Nest Aware customer. We wanted to let you know that the price of your Nest Aware subscription for Dummy structure name will soon increase from $100.00 a year to $160.00 a year (plus applicable taxes)1. This new price will go into effect on your next bill that occurs on or after November 6, 2023.&lt;SPAN&gt;&amp;nbsp;&lt;/SPAN&gt;"&amp;nbsp;&lt;/P&gt;&lt;P&gt;How can you justify this increase?&amp;nbsp;&lt;/P&gt;&lt;P&gt;Based upon this increase, I assume that you don't want me as a customer, I can resolve that for you!&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:31:43 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475867#M7613</guid>
      <dc:creator>ckayakr1049</dc:creator>
      <dc:date>2023-09-01T19:31:43Z</dc:date>
    </item>
    <item>
      <title>Re: Nest Aware Price Increase</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475869#M7614</link>
      <description>&lt;P&gt;Ditto.&amp;nbsp; Just canceled.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:33:57 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475869#M7614</guid>
      <dc:creator>MrGlitch</dc:creator>
      <dc:date>2023-09-01T19:33:57Z</dc:date>
    </item>
    <item>
      <title>Re: Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475870#M7611</link>
      <description>&lt;P&gt;34% increase in one year?? What gives google?&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:34:36 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475870#M7611</guid>
      <dc:creator>BCcam</dc:creator>
      <dc:date>2023-09-01T19:34:36Z</dc:date>
    </item>
    <item>
      <title>Re: Price Increase Justification Requested</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475871#M7612</link>
      <description>&lt;P&gt;As soon as I got the email, I canceled my subscription! Forget that! Ridiculous!&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:45:03 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475871#M7612</guid>
      <dc:creator>Lh17</dc:creator>
      <dc:date>2023-09-01T19:45:03Z</dc:date>
    </item>
    <item>
      <title>Nest price increase</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475873#M7306</link>
      <description>&lt;P&gt;Why are you upping the price I can barely afford it now and then going to jack it up to $80 plus tax yeah will be going to another company&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 19:48:26 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475873#M7306</guid>
      <dc:creator>Iceman833</dc:creator>
      <dc:date>2023-09-01T19:48:26Z</dc:date>
    </item>
    <item>
      <title>Goodbye Google</title>
      <link>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475878#M7309</link>
      <description>&lt;P&gt;Absolute rubbish &lt;span class="lia-unicode-emoji" title=":thumbs_down:"&gt;👎&lt;/span&gt;. Jacking up the subscription prices 30-40%.&amp;nbsp; Guess those data centers are getting more expensive!&amp;nbsp; Guys, Apple looks better every year.&amp;nbsp;&amp;nbsp;&lt;/P&gt;&lt;P&gt;Goodbye Google.&amp;nbsp; Last straw.&amp;nbsp;&lt;/P&gt;</description>
      <pubDate>Fri, 01 Sep 2023 20:04:14 GMT</pubDate>
      <guid>https://www.googlenestcommunity.com/t5/Subscriptions-and-Services/Nest-Aware-Price-Jump/m-p/475878#M7309</guid>
      <dc:creator>Jdmaharg</dc:creator>
      <dc:date>2023-09-01T20:04:14Z</dc:date>
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