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Using Google Nest to Enhance In-Store Customer Experience at a Clothing Store

sarahmiller275
Community Member

Hi, I’m helping a clothing store use Google Nest devices to improve the in-store experience. We want to play music and control lighting with voice commands, but we’re not sure how to set it up properly for a retail environment. Can anyone guide me on the best way to do this? Thanks!

1 Recommended Answer

GoogleDevForum
Solutions Expert
Solutions Expert

That's a great idea to enhance the in-store experience with Google Nest! Here's how you can set it up for music and lighting control:

Music Playback:

  1. Link Musical Services: You can easily link your preferred music streaming services (like Spotify, Apple Music, YouTube Music, Pandora, Deezer, etc.) within the Google Home app.
    • Open the Google Home app.
    • Go to Settings.
    • Under "Services," tap Music.
    • Here you can choose your default music service and link/unlink other available services. Once linked, you can use voice commands like "Hey Google, play [song/artist/playlist] on [music service]."

Lighting Control:

  1. Link Supported Lights: For lighting, you'll need smart lights that are compatible with Google Home. Many major smart lighting brands work with Google Nest. Typically, you'll link these through the Google Home app.

    • First, set up your smart lights according to their manufacturer's instructions (often involves their own app).
    • Then, in the Google Home app go to Devices:
      • Tap the + Add
      • Choose Works with Google Home and find your light's brand
      • Follow the on-screen prompts to link your lighting brand's account.
  2. Matter Integration (especially for Nest Hub 2nd Gen): If you have a Google Nest Hub (2nd Gen) or Nest Hub Max, you're in luck! These devices have a built-in Matter controller, which simplifies the setup process for Matter-enabled lights. Matter is a new universal standard that allows smart home devices from different manufacturers to work seamlessly together.

    • Direct Linking with Matter: With a 2nd Gen Nest Hub, you can often link Matter-enabled lights directly to Google Home without needing the light manufacturer's separate app for initial setup. Look for the Matter logo on the product packaging.
    • Benefits of Matter: Matter offers increased responsiveness, reliability, and cross-platform control. It allows devices to communicate locally over your existing Wi-Fi or Thread network, reducing reliance on cloud services.

    Partners Supporting Matter Integration (and generally compatible with Google Home for lighting):

    When looking for smart lights, keep an eye out for the "Matter" logo on the packaging or in the product description. Some prominent brands that support or are actively adopting Matter, and are generally compatible with Google Home, include:

    • Philips Hue: A very popular choice for smart lighting with a wide range of bulbs and fixtures.
    • Nanoleaf: Known for its decorative and creative smart lighting panels and bulbs.
    • GE Cync: Offers a variety of smart bulbs, switches, and plugs.
    • TP-Link Tapo/Kasa: Provides smart bulbs, switches, and plugs that integrate well with Google Home.
    • Sengled: Offers a range of smart LED bulbs.
    • LIFX: Known for its vibrant color-changing bulbs and light strips.
    • Aqara: Offers a wide range of smart home devices, including lighting, with Matter support for some products.
    • Linkind: Another brand offering Matter-compatible smart lighting.

General Setup Tips for a Retail Environment:

  • Wi-Fi Network: Ensure you have a strong and stable Wi-Fi network throughout your store to support all your Nest devices and smart lights.
  • Device Placement: Strategically place your Google Nest speakers/displays so voice commands are easily picked up from various areas of the store.
  • Routines: Utilize Google Home Routines to automate music playback and lighting changes. For example, you could create a "Morning Open" routine that turns on specific lights to a certain brightness and starts a morning playlist, and a "Closing Time" routine that dims lights and pauses music.
  • Multi-Room Audio: If you have multiple Nest speakers, you can create speaker groups in the Google Home app to play the same music across different zones of your store.
  • Privacy: Be mindful of privacy in a retail setting, especially if using devices with cameras (like the Nest Hub Max). Ensure customers are aware of any monitoring.

By following these steps, you can create a dynamic and engaging in-store experience for your customers using Google Nest devices!

View Recommended Answer in original post

2 REPLIES 2

GoogleDevForum
Solutions Expert
Solutions Expert

That's a great idea to enhance the in-store experience with Google Nest! Here's how you can set it up for music and lighting control:

Music Playback:

  1. Link Musical Services: You can easily link your preferred music streaming services (like Spotify, Apple Music, YouTube Music, Pandora, Deezer, etc.) within the Google Home app.
    • Open the Google Home app.
    • Go to Settings.
    • Under "Services," tap Music.
    • Here you can choose your default music service and link/unlink other available services. Once linked, you can use voice commands like "Hey Google, play [song/artist/playlist] on [music service]."

Lighting Control:

  1. Link Supported Lights: For lighting, you'll need smart lights that are compatible with Google Home. Many major smart lighting brands work with Google Nest. Typically, you'll link these through the Google Home app.

    • First, set up your smart lights according to their manufacturer's instructions (often involves their own app).
    • Then, in the Google Home app go to Devices:
      • Tap the + Add
      • Choose Works with Google Home and find your light's brand
      • Follow the on-screen prompts to link your lighting brand's account.
  2. Matter Integration (especially for Nest Hub 2nd Gen): If you have a Google Nest Hub (2nd Gen) or Nest Hub Max, you're in luck! These devices have a built-in Matter controller, which simplifies the setup process for Matter-enabled lights. Matter is a new universal standard that allows smart home devices from different manufacturers to work seamlessly together.

    • Direct Linking with Matter: With a 2nd Gen Nest Hub, you can often link Matter-enabled lights directly to Google Home without needing the light manufacturer's separate app for initial setup. Look for the Matter logo on the product packaging.
    • Benefits of Matter: Matter offers increased responsiveness, reliability, and cross-platform control. It allows devices to communicate locally over your existing Wi-Fi or Thread network, reducing reliance on cloud services.

    Partners Supporting Matter Integration (and generally compatible with Google Home for lighting):

    When looking for smart lights, keep an eye out for the "Matter" logo on the packaging or in the product description. Some prominent brands that support or are actively adopting Matter, and are generally compatible with Google Home, include:

    • Philips Hue: A very popular choice for smart lighting with a wide range of bulbs and fixtures.
    • Nanoleaf: Known for its decorative and creative smart lighting panels and bulbs.
    • GE Cync: Offers a variety of smart bulbs, switches, and plugs.
    • TP-Link Tapo/Kasa: Provides smart bulbs, switches, and plugs that integrate well with Google Home.
    • Sengled: Offers a range of smart LED bulbs.
    • LIFX: Known for its vibrant color-changing bulbs and light strips.
    • Aqara: Offers a wide range of smart home devices, including lighting, with Matter support for some products.
    • Linkind: Another brand offering Matter-compatible smart lighting.

General Setup Tips for a Retail Environment:

  • Wi-Fi Network: Ensure you have a strong and stable Wi-Fi network throughout your store to support all your Nest devices and smart lights.
  • Device Placement: Strategically place your Google Nest speakers/displays so voice commands are easily picked up from various areas of the store.
  • Routines: Utilize Google Home Routines to automate music playback and lighting changes. For example, you could create a "Morning Open" routine that turns on specific lights to a certain brightness and starts a morning playlist, and a "Closing Time" routine that dims lights and pauses music.
  • Multi-Room Audio: If you have multiple Nest speakers, you can create speaker groups in the Google Home app to play the same music across different zones of your store.
  • Privacy: Be mindful of privacy in a retail setting, especially if using devices with cameras (like the Nest Hub Max). Ensure customers are aware of any monitoring.

By following these steps, you can create a dynamic and engaging in-store experience for your customers using Google Nest devices!

Thanks your very much