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Influential Women in Digital Marketing: North Stars & Rising Stars 2016

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Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented and inspirational women that are making moves and serving as a shining examples for other digital marketers.

To create this list of inspirational women in digital marketing, we pulled 25 of the top brand marketers from our list last year (our North Stars), and asked each of them to nominate someone (our Rising Stars) that they thought were deserving of having a light shone on their awesome work.

In addition to featuring insights about these savvy digital marketers, we asked each of our North Stars to share their inspiration for their own work, and asked what inspired them about their Rising Star nominations.

The list is in no particular order as each of these women is number 1 in their own right. Please join me in congratulating each of these exceptional women for the work that they do.

Amanda Batista

Updating Media


Senior Manager, Demand Gen Programs, Oracle

Bio: Amanda’s background as a content marketing practitioner supports Oracle Marketing Cloud’s demand gen initiatives specific to driving engagement with the media/adtech persona. Amanda works collaboratively with content, product, and other marketing teams to develop Oracle Marketing Cloud’s global integrated demand strategies, and to support emerging markets.

Amanda’s Inspiration: I feel privileged to work in the marketing technology space during an exciting time of innovation and collaboration. The Oracle Marketing Cloud is a continually evolving organization focused on fueling the best in Modern Marketing practice. The nature of the work environment fosters learning through collaborative planning and execution, and provides great opportunities to interface with and apply the latest innovations in technology. Personally I am motivated and inspired by my daughter, Estelle, to whom I wish to convey the same encouragement and drive that my mother did for me – to chase exciting opportunities that help you facilitate living the life you love.

Amanda Maksymiw

Updating Media

Content Marketing Director, Fuze

Why Amanda is a Rising Star: Amanda has done incredibly Best Database Provider creative and successful work over the many years we’ve known each other. In each role she’d held, and in her current role, she focuses on creating audience-first content and messaging that fuels a successful marketing engine. Amanda is smart, tenacious, and aims to expand her marketing horizons with professional and personal growth opportunities. I admire her work and her professional spirit!

Laura Fitton

Updating Media

Inbound Marketing Evangelist, HubSpot

Bio: Laura is not only well accomplished, but she has a warm and engaging presence. She founded the first Twitter for Business consultancy in 2008 and is highly sought after for speaking on the topic of social media and Twitter specifically.

Laura’s Inspiration: Since a huge portion of my time is spent working on our annual industry event INBOUND, I have to say the looks on the faces of guests as they move around the BCEC for four days every year. Watching nearly 18,000 people come together and have their minds blown wide open is incredibly powerful and motivating.

Juliana Nicholson



Marketing Manager, HubSpot

Why Juliana is a Rising Star: HubSpot’s blessed with an abundance of up and coming marketing talent, but Juliana has really blown me away this year in three ways. Her raw diligence (she’s one of the hardest working marketers I know), her versatility, and her powerhouse stage presence mean she’s already punching above her weight class, and I can’t wait to follow her career as it continues.

Suzanne Doughty



Social Media Program Manager, Dell

Bio: Suzanne  takes an in-depth, hands-on approach to global social business strategy. She has experience in digital marketing, social media, content strategy and marketing communications.

Suzanne’s Inspiration: Think of any time you’ve been your best self at work – it’s always to meet a new challenge or solve an interesting problem. A huge challenge this year in our company was integrating Dell and EMC into a cohesive whole, without missing a beat, and without losing our main focus, which is people – customers, partners, team members. So it’s all about stepping out of your comfort zone, in both big ways and small, and working towards a common goal, with both new and familiar people.

Amy Heiss



Director of Social Media Activation , Dell

Why Amy is a Rising Star: Amy leads a team that is the social heartbeat of Dell. Her award-winning Social Media and Communities University team trains thousands of team members on social media best practices. That’s huge but it’s only step 1. Her team then empowers employees to be savvy advocates with tools, news and info, and continuing ed to keep the